Sunday, 6 June 2010

Friday, 15 January 2010

Aztecs and Graphic design

I'm working in a project for the MA of Communication Design at Central Saint Martins about symbolism in Aztec (anthropologist suggest to call them Mexica is more appropriate) religious images.

During the research I have found some connections, I have to say maybe a little biased by my desire of find some important incidence of “Mexican Design” in the history of graphic and communication design, information design etc.

1: Dwiggins based in a Mayan inscription for the cover from his book on editorial design Layout in Advertising (Harper & Brothers, 1928)

2: In this cover for editorial Knopf we can observe the head and ornaments from Aztec god Quetzalcatl

Dwiggins is credited with coining the term 'graphic designer' in 1922 to describe his various activities in printed communications, such as book design, illustration, typography, lettering and calligraphy (his first typeface designs were released much later). The term did not achieve widespread usage until after the Second World War. (Livingston & Livingston 1992)